![]() You can also use word clouds to demonstrate trends. It is also worth noting that charts and graphs aren’t the only type of visualization. No matter what type of visualization you choose, just make sure your date ranges are accurate so you know exactly what data you’re viewing and what you’re comparing it to.” “I personally enjoy funnels and I think they are super helpful for understanding website analytics and just the general user journey as they’re interacting throughout your website,” says Elizabeth Weatherby of Wolf Consulting, LLC, “Funnels can show what page paths users chose, what exit pages users left the site on, and can even give you some solid insight into conversions. A pie chart is our priority because it depicts data accurately and represents percentages.” Using this chart, we illustrate which campaign brings in the biggest share of total leads. The charts are more intuitive than simply listing percentage values that add up to 100%. Pie charts show what percentage each value contributes to the total. But, a pie chart can only be used if you have a few variables or factors to display.”Īngus Chang of Lupilon adds, “We (also) visualize our data with pie charts because it clearly shows proportion and is easy to understand. Both these data visualization ways are visually pleasant as multiple colors can be used and information can be conveyed without any mess. Without making things look clumsy, it conveys the information well. If a bubble chart is not used then my next pick is a customary pie chart. ![]() I use it to demonstrate data related to cost and value comparison, highlight the area of constant focus, and streamline activities. It’s more of storytelling and conveys the idea impactfully. So, one can easily spot which factor is important and which is not. Here, the weight of the value is defined by the bubble circumference. It looks attractive and displays information in a very impressive way. In fact, Eden Cheng of PeopleFinderFree says, “My personal favorite is the bubble chart. This also doesn’t mean you need to stick to the most popular chart formats – line and bar graphs.
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